Netflix reviews its distribution strategies in an attempt to escape its current isolation and achieve its cinematic ambitions.
After being banished from the Cannes Film Festival this year for failing to comply with the rules, the free spirit of the cinema landscape, Netflix, has decided to review its operating strategies and to make concessions using new distribution methods to take its films as high and as far as possible.
As part of this strategic rethink, Roma, The Ballad of Buster Scruggs and Bird Box will be released in theaters, as The Guardian reports, before being made available to the platform's 138 million subscribers.
After Roma, the movie by Alfonso Cuarón, and The Ballad of Buster Scruggs by the Coen brothers premiered in Venice, they are now considered to be serious contenders for the Oscars. In order to be eligible for the prestigious annual ceremony, according to the current regulations, "a film [must be] released in cinemas in the county of Los Angeles in California between January 1 and December 31 of the year preceding the ceremony".
On this basis, it was decided that Roma would be released in cinemas on November 21 and would remain on general release for three weeks before being uploaded to the platform. The six-part Western anthology by the Coen brothers and the horror movie with Sandra Bullock, meanwhile, will only be showing in cinemas for one week before arriving on Netflix.
Aiming For The Oscars
Last year, a number of Netflix films were screened in independent American cinemas, rendering them eligible for the Oscars, such as the feature film Mudbound. But this calculated process annoyed members of the Academy, as there was no real exclusivity for cinemas. Indeed, Netflix authorized cinema releases... on the same day the movies were made available online.
Steven Spielberg, for example, campaigned for Netflix to be excluded from the ceremony, saying "once you commit to a television format, you’re a TV movie."
This year, the platform, which has become the largest production company in the world, seems determined to repair its relationships with the rest of the film industry in order to escape its current isolation and participate fully in festivals and other awards ceremonies. Its ambitions demand no less of it.